Our Resources

Brandolini's Law and 3 Ways to confront BULLSH*T

Is trust in science plummeting?

Welcome to the channel! Improving science and science communication

Science for all: How to better science communication with Sheeva Azma

Does social media shape your thoughts and behaviors? Surprising Nature Perspective

Gettier's CHALLENGE: Is what you KNOW really knowledge?

The freedom in academia expired when I wanted more (RANT)

Occam's razor - how to use and why it's criticized

How to teach children CRITICAL THINKING | Conversation with Stephanie (@critikidvid)

Tucker Carlson: "Evolution is still a THEORY" and he's kind of right (but not really)

Was Rosalind Franklin a victim? (Reel collab with Stephanie Simoes@critikidvid#critikid)

How EPIGENETICS can influence our identity (Reel collab with Stephanie Simoes @critikidvid#critikid)

Why we fear robots and AI - Part 2: additional reasons

Our fear of robots and AI might be cultural (Part 1)

Can critical thinking be taught? Responding to language pro Steve Kaufmann

Is the Science really unreasonable? Scientist analyzes meme

Keep doing your own research, EVEN as a non-expert

How to CONVINCE them with Social Judgment Theory

Boost independent thinking: 5 well-known secrets from my university years

What AI does to your CRITICAL THINKING (+5 strategies)

The top AI tools' FAILED transparency: A silent tech revolution in a black box

Are you really skilled? Discover the 4 Stages of Competence

Study suggests dialing down democracy (are the results sufficient?)

How to USE the Dunning-Kruger effect (instead of finger-pointing)

DON'T tell people they're NATURALS

The dangers of empirical thinking

Jargon makes bad explanations feel brilliant. Francisco Cruz's research shows we mistake fancy words for real understanding. One simple question can burst that illusion. Full interview linked.

You think you learned, but jargon fooled you #scicomm #psychology #criticalthinking

Interview with Francisco Cruz. Even fake jargon can be perceived as expert-coded language.

Fake jargon to sound like an expert #interview #jargon #sciencecommunication

A conversation with Francisco Cruz, PhD, highlighting the advantages and disadvantages of jargon - especially in science and science communication. Why does jargon work? How does that affect understanding? Do we need jargon at all?
Time stamps:
0:00 How do we know whom to trust?
1:52 What jargon is.
4:18 Jargon as a credential
5:45 The jargon study
8:56 How fake jargon fools us
11:45 The recognition problem
13:12 Puncturing our illusion of understanding
18:56 How metacognition calibrates
21:56 Jargon and AI
25:44 To use or not to use jargon?
28:08 Wrapping up/conclusion ---
Support my work to help me improve my production quality:
https://ko-fi.com/ivoryembassy
More thought-provoking thinking and communication content: https://ivoryembassy.com.
1-on-1 communication and project support for individuals and start-ups:
https://sciembassy.com/science-communication-coach/.
Social media (all):
https://linktr.ee/IvoryEmbassy
Francisco's LinkedIn: https://www.linkedin.com/in/francisco-cruz-23a58115b/
The article (Francisco Cruz and Tania Lombrozo): https://www.nature.com/articles/s41562-025-02227-0
Ivory Embassy post about the work:
https://ivoryembassy.com/jargon-makes-incomplete-complete/
Other videos:
Sheeva and I discuss science for all: https://youtu.be/0Xhq30xu_bY
Is trust in scientists plummeting?: https://youtu.be/qPGSmbPToxM
How the tobacco industry hijacked science: https://youtu.be/3_z_QY1UHhI
#sciencecommunication #scicomm #jargon #criticalthinking #interview #conversation #research #expert #generalpublic

Smart jargon makes the incomplete complete ft. Francisco Cruz, PhD

There's one thing
---
Support my work to help me improve my production quality:
https://ko-fi.com/ivoryembassy
More thought-provoking thinking and communication content: https://ivoryembassy.com.
1-on-1 communication and project support science communicators:
https://ivoryembassy.com/science-communication-coaching/
You can contact me for science communication services, including writing and editing.
Social media (all):
https://linktr.ee/IvoryEmbassy
Other videos:
Editors leave open-access journals: https://youtu.be/b8QOPmnC7r0
Is trust in scientists plummeting?: https://youtu.be/qPGSmbPToxM
The freedom in academia expired: https://youtu.be/k0ZM_Z_01fs
Music by Jurij from Pixabay
#sciencecommunication #scicomm #contentcreator #targetaudience #scienceblog #scientificwriting #improvecommunication #improvewriting #communicatingscience

How to captivate the audience: Science communicators forget this

Why are editors and researchers leaving open-access journals?
---
Support my work to help me improve my production quality:
https://ko-fi.com/ivoryembassy
More thought-provoking thinking and communication content: https://ivoryembassy.com.
1-on-1 communication and project support for individuals and start-ups:
https://sciembassy.com/science-communication-coach/.
You can contact me for science communication services, including writing and editing.
Social media (all):
https://linktr.ee/IvoryEmbassy
Lawsuit document: https://storage.courtlistener.com/recap/gov.uscourts.nyed.520652/gov.uscourts.nyed.520652.1.0_2.pdf
Other videos:
Sheeva and I discuss science for all: https://youtu.be/0Xhq30xu_bY
Is trust in scientists plummeting?: https://youtu.be/qPGSmbPToxM
How the tobacco industry hijacked science: https://youtu.be/3_z_QY1UHhI
#sciencecommunication #scicomm #publishing #publishorperish #lawsuit #openscience #openaccess #research #academicpublishing #researchpublication #elsevier #springernature #editors #resignation

Why do researchers leave open-access journals?

Sheeva Azma@fancycommadiscusses science and politics.
Watch the full conversation here: https://www.youtube.com/watch?v=lGwEusiGLso
---
Support my work to help me improve my production quality:
https://ko-fi.com/ivoryembassy
More thought-provoking thinking and communication content: https://ivoryembassy.com.
Contact me for 1-on-1 scientific communication coaching or content creation and editing.
Social media (all):
https://linktr.ee/IvoryEmbassy #sciencecommunication #publishing #scientists #criticalthinking #interview #conversation #openscience #research #academicpublishing #scienceandsociety

"Scientists are always told not to be political" with Sheeva Azma

Sheeva Azma@fancycommadiscusses whether the Publish or Perish mentality is sustainable for science.
Watch the full conversation here: https://www.youtube.com/watch?v=lGwEusiGLso
---
Support my work to help me improve my production quality:
https://ko-fi.com/ivoryembassy
More thought-provoking thinking and communication content: https://ivoryembassy.com.
Contact me for 1-on-1 scientific communication coaching or content creation and editing.
Social media (all):
https://linktr.ee/IvoryEmbassy #sciencecommunication #publishing #publishorperish #criticalthinking #interview #conversation #openscience #research #academicpublishing #researchpublication

"We have to move away from Publish or Perish" with Sheeva Azma

Sheeva Azma@fancycommaon how profit-making in the academic publishing industry hurts research.
---
Support my work to help me improve my production quality:
https://ko-fi.com/ivoryembassy
More thought-provoking thinking and communication content: https://ivoryembassy.com.
Contact me for 1-on-1 scientific communication coaching or content creation and editing.
Social media (all):
https://linktr.ee/IvoryEmbassy #sciencecommunication #publishing #publishorperish #criticalthinking #interview #conversation #openscience #research #academicpublishing #researchpublication

Do for-profit publishers EXPLOIT researchers?

A recent lawsuit alleges that six major academic publishers violated antitrust laws by conspiring to deprive scholars of peer-review services and restricting simultaneous manuscript submissions to multiple journals.
Academic researchers mostly agree that the publishing system is suboptimal (to put it mildly).
Could it be that the constant grind and publishing-focused mindset drain the energy from researchers, who ultimately shrug and continue reaching for that career-boosting paper? Will the lawsuit change anything?
Sheeva Azma is the founder of science communications company Fancy Comma, LLC @fancycomma. She wears many hats: science communicator, journalist, strategist, science policy expert, educator, and independent neuroscience researcher. Sheeva has recently released her book Science X Marketing, which helps scientists and science communicators highlight their work. Find more information below.
Time stamps:
0:00 The lawsuit and academic publishing
4:40 Welcome Sheeva (opening words)
5:32 Scientific barriers
10:11 Acceptance in the scientific community
14:55 Better and open science
18:10 Publish or perish, money or perish
20:24 What can we do about it?
23:51 Do non-profit publishers succeed?
26:49 A good first step towards a fair relationship?
28:45 Current tendencies and politics against exploitation
30:41 A wrap-up ---
Support my work to help me improve my production quality:
https://ko-fi.com/ivoryembassy
More thought-provoking thinking and communication content: https://ivoryembassy.com.
1-on-1 communication and project support for individuals and start-ups:
https://sciembassy.com/science-communication-coach/.
You can contact me for science communication services, including content creation and editing.
Social media (all):
https://linktr.ee/IvoryEmbassy
Learn more about Sheeva at fancycomma.com or sheevaazma.com.
Sheeva's book Science X Marketing: https://www.amazon.com/SCIENCE-X-MARKETING-Sheeva-Azma/dp/057888738X
Lawsuit document: https://storage.courtlistener.com/recap/gov.uscourts.nyed.520652/gov.uscourts.nyed.520652.1.0_2.pdf
Forbes article: https://www.forbes.com/sites/michaeltnietzel/2024/09/16/scientists-file-antitrust-lawsuit-against-six-journal-publishers/
Other videos:
Sheeva and I discuss science for all: https://youtu.be/0Xhq30xu_bY
Is trust in scientists plummeting?: https://youtu.be/qPGSmbPToxM
How the tobacco industry hijacked science: https://youtu.be/3_z_QY1UHhI
#sciencecommunication #scicomm #publishing #publishorperish #lawsuit #politicalscience #criticalthinking #interview #conversation #openscience #research #academicpublishing #researchpublication

6 Publishers In Antitrust Lawsuit (with Sheeva Azma)